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January 17, 2012

Visibility, or lack thereof, is a common problem for lawyers who work in mid-to-large sized law firms. Attorneys have a tendency to believe that colleagues will be eager to cross-sell their services.

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Cross-Selling: Why Law Firms Drop the Ball

Sales of any kind can be extremely difficult for some people. There are many reasons why people falter, but there are solutions to help you dig yourself (or your firm) out of sale rut.

5 Ways to Become a Recognized Legal Expert

Lawyers need to start marketing themselves and show people that they’re experts in their fields. Here’s how to become a recognized specialist – in this case a legal expert – with trustworthy credentials.

What We Can Learn from Apple’s Simple Marketing Philosophy

This three-point marketing philosophy has served Apple for decades, and can also be a prime example for your business practices.


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