Coaching Firm Lawyers and In-House Counsel

Up Your Twitter Game for Business Development

Coaching for LawyersMake Posts Stand Out in the Twitter Stream

We know Twitter has become one of the most ideal places to share content links. If your tweets catch attention in the Twitter stream and spread, suddenly you get significant website traffic and great visibility - more new clients!

Also read: The Nitty-Gritty on Facebook Over-Sharing

So, how can you make your content stand out in the Twitter stream?

Answer: It's all about the headline.

Typically, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content. This rule, known as the 80/20 of Headlines, applies to newspapers, magazines, and web pages. It does NOT apply to Twitter simply because the battle for attention in the busy Twitter stream is just too fierce.

Here's how to up your business development game and get seen on Twitter.

Give your readers something of value; they want to learn something after clicking on your link.

A good way to make sure your headlines always offer a compelling reward is to use the following approach.

Your headlines must:

  1. Be USEFUL to the reader,
  2. Provide him with a sense of URGENCY,
  3. Convey the idea that the main benefit is somehow UNIQUE; and
  4. Do all of the above in an ULTRA-SPECIFIC way.

Furthermore, your headlines must be short - less than 140 characters. Not only do you have to abide by Twitter's character limit, but you must allow room for your content links to spread. People need room to re-tweet them.

Also read: Is Your Professional Profile Picture Misleading?

A quick review of  The 100 Greatest Advertisements by Julian Lewis Watkins shows that 95% of the most effective headlines from the early years of magazine advertising were eight words or less. This is because magazine copywriters had to write tight headlines due to space concerns, just like Twitter users.

Twitter brings us back full circle. Content is the new advertising for your practice.

Coaching for Lawyers


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