Top Lawyer Coach, LLC

Stay Top-of-Mind with Clients with an Effective Email Marketing Campaign

It is said that the average person can store up to seven things in his or her short-term memory. This does not bode well if you're banking on the idea that a client's memory of his last face-to-face encounter with you will bring him back for more business.

As a legal professional you want to stay top-of-mind with your clients - and make your way into their long-term memory.

This is where email marketing comes in.

Email marketing, when done right, is one of the most cost-effective ways for you to stay top-of-mind with clients and other people when you are no longer face-to-face.

Here are three requirements of an effective email marketing campaign:

1. Building a quality, permission-based list — as opposed to simply a large one.

2. Send communications that look professional.

3. Write great content that doesn't just sell. Instead, share your knowledge, because that’s what your readers find the most valuable.

Remember, you don't want to be forgotten- so make your email marketing campaigns memorable.

While it's not hard to send an email, it's a learned skill to send marketing messages that will have your clients anticipating more of them.

Once you master this legal marketing technique - you may just become unforgettable.

More resources from Top Lawyer Coach:

Want to Stay in Touch with Clients? There's an App for That

How to Get More Business from Your Clients

Emailing: Strike the Right Tone Every Time

What Kind of Email Mistakes Have You Made that You Regret?