Top Lawyer Coach, LLC

Solo and Small-Firm Lawyers Share their Successful Legal Marketing Techniques

When it comes to law firm marketing, everyone is looking for a leg up. But instead of looking for something new and different to try - stick to what works!

The best legal marketing practices are the ones that have been done time-and-time again - with success!

So which ones work the best?

A group of solo and small-firm lawyers divulged their secrets to Maryland-based attorney, Terry Berger, during a ABA Solosez discussion group - and more than 50 lawyer marketing tips were compiled!

Here's a look at the top ten:

1. Join your local chamber of commerce. It’s great for networking and community credibility.

2. Get a unique business card and hand it out freely.

3. Give a client or other non-lawyer contact at least two cards—one to keep and another to give away.

4. Give every employee his or her own business cards with name, title and e-mail address, along with the name of the law firm. People are more likely to hand out cards with their own names on them.

5. Offer to write an article for your local paper on a topic such as why everyone should have a will or questions to ask a contractor. Make sure the byline includes the name of your firm and, if possible, your e-mail address.

6. Add a signature block to your outgoing e-mail that includes your name, firm name (or simply attorney at law) city, state and phone number.

7. Try to get a local reporter to use you as a legal expert. Send an e-mail offering commentary on a court case. Learn to translate legalese into English and reporters will love you.

8. Join e-mail discussion lists at the local and state bar level, as well as the ABA’s Solosez group. (You don’t need to be an ABA member to join Solosez.)

9. Apply to teach at a local community college, community center or similar venue. This could be a for-credit course or a one-day course on your area of legal expertise.

10. Make sure everyone in your office building knows who you are, that you’re a lawyer and what type of law you practice.

Again, Berger collected a whopping 50 legal marketing tips that have proven to be invaluable to solo and small-firm attorneys. Try one, or all of them, and see which can work for you and your practice.

More resources from Top Lawyer Coach:

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