Top Lawyer Coach, LLC

Video Marketing Can Be the Easiest Way to Promote and Create Instant Connections

Do you have a website up and running, maybe even a law blog too, but find that business is still waning?

It may be time to start thinking about adding VIDEO to your homepage!

Believe it or not, more law firms around the world are making video one of their "go to" marketing tools. They're a cinch to produce. They're easy on the budget. And, they're one of the most effective ways to promote and connect with a market.

Want to know more?

Here are five ways you can use video to get your firm's message to the masses.

1. Promote your brand.

Create a short, 60-second snapshot using something as simple as a Flip video camera and begin capturing the essence of your firm. Make sure visitors come away from your site with a main message about the company. Also, be sure to supplement the video with written content throughout the site that supports that message. Case studies, photos, and graphics are a nice touch too.

2. Showcase your lawyers.

Clients don't want to hire law firms, they want talented attorneys.

Showcase the legal talent in your firm with videos of the attorneys themselves. They can discuss their niche practices, important cases they've handled, or their approach to client satisfaction.

Videos allow clients to begin building relationships with lawyers even before they meet face-to-face.

3. Share experiences.

When your lawyers give lectures or participate in roundtable discussions, why not share those experiences through video? This can be a great way to show that your firm is connected to the community. It also shows that your attorneys are extremely knowledgeable on industry-specific topics.

4. Try video blogging.

Video has the power to enhance a blogger's personality as it tells visitors much more about YOU than plain text. Instead of writing a standard blog post, consider video blogging, or vlogging. It can be less time-consuming and it allows you to get more information out to your followers - without writer's block.

5. Include your clients.

Reach out to your clients and ask if they would be willing to record a short video about their experiences with your firm or a certain lawyer. Have them talk about their working relationship with the firm, the trust they place in you, and the loyalty they have received in return.  You can also create a montage of several clients discussing the firm’s accolades, or one with a client and a lawyer talking about their working relationship.

With video, your marketing opportunities are limitless!

And, once you've started using video on your Website - you'll be ready for the next step: learning how to brand yourself on YouTube.

Adapted from article Five Ways to Use Video on Your Firm's Website by Terry Isner.