Top Lawyer Coach, LLC

Leverage the Power of Public Speaking and Networking to Your Advantage!

Determining our strengths is easy. Leveraging them is another story.

Think for a moment about your talents. Ask yourself what are you really good at.

Next, think about how you can use your skills to increase business.

Here are a few examples.

Let's say you're a powerful public speaker.  When you speak - people listen!

Here are some ways you can leverage your public speaking skills:

• Maximize visibility within your firm by offering to speak at company retreats, practice groups, or in-house seminars.
• Document or record your speeches and distribute them to clients and prospects.
• Spread the word about your presentations.  Invite the trade press to events where you'll be speaking, including conferences.
• Encourage colleagues to cross-sell your practice by speaking to them during a practice group meeting.

Now, what if you hate public speaking... but love to network?

As a networker, YOU can have a business advantage if you:

• Ask contacts to introduce you to potential clients - including ones you've targeted.
• Keep in touch by regularly pinging members of your network either by phone, e-mail, or in-person.
• Ask members of the network for advice, especially marketing advice.
• Practice social arbitrage, or knowledge brokering, by introducing members of your network to each other. They will profit from these meetings - both personally and professionally - and the introductions will reflect well on you.

Make an effort to translate your personal strengths into specific actions that will help build business.

Drawing on these strengths will not only make you more efficient - you'll become an even better rainmaker!