Play to Your Rainmaking Strengths!
Build Your Book of Business by Leveraging YOUR TALENTS!
All of us are talented in some areas, weaker in others.
However instead of maximizing our talents, we tend to focus on improving our weaknesses.
This is wasted energy!
Big professional payoffs come from activities that play to our natural talents. And, this is especially true when it comes to business development.
Do you like to meet new people? Are you good at making small talk?
Then, perhaps networking is your forte.
Think about what YOU are good at, then focus on using one or more of these effective strategies for business development:
- Stop in and see your clients at their place of business.
- Treat your clients to dinner, sporting or theater events.
- E-mail, or ping, your clients regularly.
- Participate in a local bar association, or online through social media.
- Write for industry journals and newsletters.
- Reach out to old friends and ask for referrals.
- Speak to other practice groups in their firms.
Remember, use a strategy that draws on your strengths.
Positive, confident actions will ALWAYS yield positive results.
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I agree that attorneys should use their strengths to their advantage, but often many attorneys who are seeking coaches are looking specifically for ways to network more effectively, rather than already possessing the ability to network effectively. What are some other strengths that attorneys may already have, and how can they use those strengths to better their practice?